KAMRATUPPFOSTRAN MOT FYLLEFÖRNING
FRIENDS FOR LIFE 

 Concept/Creative Direction: Linda Albright & Emmelie Franzen  Agency: Ö&F Studio  Photography: Björn Terring
Kamratuppfostran is a campaign which encourages people to stop their friends from driving drunk. About 500 motorists drive drunk every hour in Sweden andevery year more than 100 people lose their lives in traffic. During the summer of 2010 the campaign visited Peace & Love, a music festival with over 50 000 visitors in Sweden. Winner of Communication for Life Awards 2009   

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